Finlandia’s biggest UK ad campaign

11 June, 2010

What is being billed as the biggest-ever UK marketing campaign for Finlandia vodka has been launched by Bacardi Brown-Forman Brands.

The Midnight Sun campaign will include print ads, POS, off-trade display units, pallet-wraps and in-store activity.

The campaign is centred around the Midnight Sun celebrations that take place each year in the brand’s native Finland.

The campaign will include the brand’s own 36-hour festivities for 250 guests from around the world in late June.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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