Support Fairtrade throughout World Cup

11 June, 2010

A new campaign hopes to convert football fans to Fairtrade wines in the run up to the FIFA World Cup in South Africa, while helping to support Fairtrade wine-producing communities.

Wine brands Stellar Organics, Fairhills, Thandi and Origins are taking part in the Sip for South Africa campaign, which ensures producers receive the Fairtrade minimum price for their grapes as well as a Fairtrade premium, which is invested in projects such as worker housing, day care centres and pension schemes.

Stellar Organic’s cellar master Berty Jones is vice-chairman of Fairtrade’s joint body, which allocates the premium.

Jones benefited from Fairtrade’s investments when training to become a winemaker.

He said: “I have had the opportunity to fulfil my potential because of the funding provided by Fairtrade.”?




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In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

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