Miller to vary offer of imported beers

11 June, 2010

Miller Brands UK is looking to introduce a new imported 4% abv beer.

Sales director Darren Tendler said a brand had yet to be picked from the SAB Miller portfolio but it was likely there would be two different versions tailored for the on and off-trade. He said both will be tested in the on-trade before being made available nationally.

“The Inbev guys have differentiated between the off and on-trade and it seems to be working.

“The new beer won’t be a derivative of Peroni,” he said.

Internationally, SAB Miller has a portfolio of “several hundreds” to choose from, Tendler added.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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