Strongbow pays tribute to football staff

11 June, 2010

Heineken UK is lining up two football-related TV ads for Strongbow cider.

The 10-second ads are part of its ongoing Hard Earned campaign and will focus on football groundsmen and floodlight installers. Two additional non-football ads will pay homage to the window cleaners of Stoke-on-Trent and conservatory fitters in Lincoln.

The cider brand is also taking its Bowtime Bar on its biggest festival tour. Itís hoped it will reach more than 500,000 festival goers this year and will be supported by a new Facebook page.




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There's not going to be a campaign for that for much longer

The campaign name There’s A Beer For That may have got cynics like me trying to think of things there wasn’t a beer for, but broadly speaking it was a force for good.

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