Belvedere launches grapefruit flavour

11 June, 2010

Luxury vodka brand Belvedere is rolling out what it claims is “the only fresh grapefruit distillate within the flavoured vodka category”.

Belvedere Pink Grapefruit is distilled from the fruit grown in Argentina, combined with fresh ginger and lemons.

UK distributor Moët Hennessy describes the new variant as “the most versatile of the Belvedere macerations”, claiming it can be combined with a variety of mixers, including cranberry juice, tonic water and cola. A 70cl bottle will have an rrp of £29.99.




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Richard Hemming MW: beware inverse snobbery

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