Belvedere launches grapefruit flavour

11 June, 2010

Luxury vodka brand Belvedere is rolling out what it claims is “the only fresh grapefruit distillate within the flavoured vodka category”.

Belvedere Pink Grapefruit is distilled from the fruit grown in Argentina, combined with fresh ginger and lemons.

UK distributor Moët Hennessy describes the new variant as “the most versatile of the Belvedere macerations”, claiming it can be combined with a variety of mixers, including cranberry juice, tonic water and cola. A 70cl bottle will have an rrp of £29.99.




Bookmark this


Site Search

COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter