Belvedere launches grapefruit flavour

11 June, 2010

Luxury vodka brand Belvedere is rolling out what it claims is “the only fresh grapefruit distillate within the flavoured vodka category”.

Belvedere Pink Grapefruit is distilled from the fruit grown in Argentina, combined with fresh ginger and lemons.

UK distributor Moët Hennessy describes the new variant as “the most versatile of the Belvedere macerations”, claiming it can be combined with a variety of mixers, including cranberry juice, tonic water and cola. A 70cl bottle will have an rrp of £29.99.




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I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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