Elements 8 gets spicy

11 June, 2010

Elements 8 has created a barrel-infused spiced rum, which will be launched this month.

Elements 8 Spiced has been designed to create a “new tier of premium spiced rum”, according to co-creator Carl Stephenson.

It is made from a blend of fruits and spices which are 100% natural and indigenous to St Lucia, where Elements 8 rums are distilled. They include cinnamon, ginger, clove, star anise, vanilla, honey, nutmeg, orange, lemon and coconut.

Stephenson said: “We wanted to replicate what we did with Elements 8 Gold and Platinum, but this time for the spiced rum category.

“This is a sector that is yet to feature a super-premium version and we took our time – with an approach more akin to gin-making with our selection of botanicals – creating what we feel is the perfect blend.”?The new spiced variant will have an rrp of £29.99-£34.99.




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