In brief

11 June, 2010

l Fruit purée brand Funkin has been given a makeover. The revamped packaging includes a new company logo, brighter, bolder colours and an outline of the glassware for each cocktail.

Phileas Fogg will be the official snack sponsor of this year’s Gastro Alfresco campaign, running until September. The deal with include sampling via nationwide roadshows visiting leading retailers. Consumers will also be encouraged to enter a free prize draw to win a culinary experience at a European destination.

Coca-Cola Great Britain has signed two three-year deals to become the official partner of the Football League and the Scottish Premier League from the start of the 2010/11 season. The new partnerships will include branded ads, merchandise and club experiences.

Vimto has redesigned its entire cordial range. The changes include a garland of fruit embossed below the bottle neck and a shorter 2-litre bottle to make it easier to merchandise.

Cadbury is investing £3.5 million in a marketing campaign for Flake. It will include TV and cinema ads depicting Russian model Yulia Lobova enveloped in a yellow dress to represent the folds of the chocolate bar.

Perfectly Clear is launching its range of real fruit-flavoured waters in on-the-go 50cl bottles. Managing director Neill Cotton said: “Our 1.5-litre bottles have been positively received and now we’re targeting consumers who want to enjoy Perfectly Clear with lunch or on their daily commute.”??




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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