Consumers turn back to tap water

11 June, 2010

Six out of 10 British adults think bottled water is a waste of money, according to a report by You Gov.

The organisation said the recession, perceived negative ecological effects and potential health risks are all influencing consumer behaviour, and contributed to a 10% fall in mineral water sales in 2009.

You Gov said only 27% of adults drink bottled mineral water in an average day, compared with 58% consuming tap water.

Research director James McCoy said: “The mineral water market has experienced exponential growth over the past 10 years but signs are this may be coming to an end.

“Innovations in home filtering and the popularity of Brita-style products may also have contributed to the renewed faith in tap water.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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