Drinkaware outlines plans for £5m industry funding

08 January, 2010

Drinkaware is stepping up its activities to tackle alcohol misuse thanks to a pledge by the drinks industry to invest more than £5 million per year for the next three years.

The funding comes from 50 companies in the alcohol sector, including supermarkets, off-licences, pub operators, trade bodies and producers.

Tesco, Sainsbury’s Asda, Morrisons, Waitrose, the Co-op, Marks & Spencer, Aldi, Majestic, Spar and Bargain Booze are all making contributions.

Drinkaware said the additional funds will be used to amplify its current campaigns to reduce alcohol-related harm, build its digital presence, and develop “more compelling” education and information programmes.

Chairman Derek Lewis said: “Changing the UK drinking culture won’t happen overnight and we’ve all got a part to play. It’s imperative that the drinks industry, medical and public health community, charities and central and local government all work together to protect consumers from alcohol-related harm.”?Andy Burnham, Secretary of State for Health, praised Drinkaware’s “good progress” in changing people’s attitudes to drinking and said it was “encouraging that the charity can continue with more stable funding”.

WSTA chief executive Jeremy Beadles welcomed the announcement and said the funding “underlines the commitment of the drinks industry to encourage people in the UK to drink responsibly”.

“The WSTA has been working with members to secure this financial commitment to Drinkaware and we welcome support for its work to change cultural attitudes to alcohol in this country,” he added.




Bookmark this


Site Search

COMMENT

Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter