Clink Wines introduces NZ selection
Published:  08 January, 2010

Clink Wines has joined forces with Kiwi winemaker Matt Thomson to launch a range of well-known single varietal wines that aren’t readily available from New Zealand.

The first brand in the range will be the Paddler, consisting of Sauvignon Blanc 2009 Wairau (rrp £7.99), Sauvignon Blanc 2009 Dillon’s Point (£9.49), Pinot Gris 2009 (£8.99), Riesling 2009 (£9.49), a 2009 Pinot Gris/Riesling/Gewürztraminer blend (£9.49) and Pinot Noir 2008 (£11.99).

It has been created to appeal to 25 to 60 year olds who love New Zealand wine but are interested in trying new varieties, according to Clink Wines’ managing director Catherine Monahan.

The brand will be backed via activity on Facebook and Twitter, and a new website and blog where consumers can talk directly to Thomson, who is the managing director of winemaking and consultancy service Kiwi-Oeno.

Ten extreme sportsmen from New Zealand and the UK will compete in 10 different extreme sports and learn how to make wine in a video marketing campaign. The Paddler will also sponsor the NZ Kayaking Championships and a number of global extreme sports events.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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