Voluntary code fails?

05 February, 2010

A Wine & Spirit Trade Association survey showed over 30% compliance on five elements of the voluntary agreement on drinks labelling, with over half carrying four of the five elements contained in the code.

Information on the total number of units contained in a product appeared on 63% of drinks packaging and sensible drinking messages on 58%.

The survey examined 1,543 products sold by two major supermarkets.

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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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