Voluntary code fails?

05 February, 2010

A Wine & Spirit Trade Association survey showed over 30% compliance on five elements of the voluntary agreement on drinks labelling, with over half carrying four of the five elements contained in the code.

Information on the total number of units contained in a product appeared on 63% of drinks packaging and sensible drinking messages on 58%.

The survey examined 1,543 products sold by two major supermarkets.

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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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