Voluntary code fails?

05 February, 2010

A Wine & Spirit Trade Association survey showed over 30% compliance on five elements of the voluntary agreement on drinks labelling, with over half carrying four of the five elements contained in the code.

Information on the total number of units contained in a product appeared on 63% of drinks packaging and sensible drinking messages on 58%.

The survey examined 1,543 products sold by two major supermarkets.

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Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

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