05 February, 2010

I think people are aware of what the alcohol percentage is, but I’m not sure whether they relate that to units. I get more questions about what abv a drink has than about units. Abv has been on labelling longer so it’s on people’s minds more. People want to set their own targets about how much they drink and want to make their own decision rather than be dictated to.”?Faith Elkan?Corks of Cotham?Redland Bristol??“Yes they do read them, and it’s become a lot more common for people to look for unit information. But, compared to the amount of people reading the sensible drinking messages, I would say a lot more people read the ingredients list. They want to know if drinks contain a certain ingredient, or if, for example, they’re organic.”?Jill Delahaye?Dunnell’s Premier Wines?Beaumont?Jersey??“No, not really. I don’t see people studying labels, especially not our older clientele. They’re not aware of the government’s sensible drinking guidelines or how much they should be drinking.

The younger clientele are definitely more aware than the older generation.”?Julie Hawes?Hicks & Don?Edington?Wiltshire??“Generally people ask for a wine that’s, say, 12% abv rather than specifically look at the label. People are quite well informed now about sensible drinking, you can’t avoid the government’s messages. It’s like smoking warnings – you’re aware of the health implications even if you still choose to do it.”?Tony Sydney?Green & Blue?Dulwich?South east London

Bookmark this

Site Search


Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know