Internationals star in Guinness line-out

05 February, 2010

Guinness’ latest ad campaign will feature rugby union stars Lewis Moody, Lee Byrne and Paul Sackey.

This marks the first time the brand has used international players. The ads have been designed to “embody” the new Guinness strapline Bring it to Life.

The new ads will break ahead of the RBS Six Nations, which sees old rivals England and Wales go head-to-head at Twickenham when the tournament starts this weekend.

Sponsorship manager at Diageo, Lee Bailey, said: “We really wanted to highlight the moments in rugby that bring the crowd to life. Using international stars ahead of the 2010 international season fits perfectly.”?




Bookmark this


Site Search

COMMENT

What to expect at Christmas

The arrival of October means that we’re now officially in Nielsen’s Christmas trading period. Manufacturers and retailers alike have until December 30 to optimise their sales plans and activate them in-store in order to win at Christmas.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter