In brief

05 February, 2010

l Antica Sambuca is bringing bar-quality cocktails to the take-home market. Brand owner Hi-Spirits has fitted its patented Pro-Pour spout to bottles across all eight varieties in the Antica range.

Intercontinental Brands’ amaretto Zamaretto is sponsoring the third series of Secret Diary of a Call Girl. Break-bumper ads will mean Zamaretto is advertised for 40 seconds every show.

Akvinta Vodka has teamed up with Harrods to offer customers a sensory kit containing two fig-scented candles, a massage soap and a grapefruit room spray when they buy a 70cl bottle. The kit “sets the scene to enjoy the luxurious drink and evoke Akvinta’s Mediterranean roots”.

WKD registered 12.5% volume growth in December versus the same period in 2008, according to Nielsen figures for the four weeks to December 26, 2009. The Beverage Brands-owned RTD also achieved 19% volume growth in the week immediately preceding Christmas.




Bookmark this


Site Search

COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter