In brief

05 February, 2010

l Antica Sambuca is bringing bar-quality cocktails to the take-home market. Brand owner Hi-Spirits has fitted its patented Pro-Pour spout to bottles across all eight varieties in the Antica range.

Intercontinental Brands’ amaretto Zamaretto is sponsoring the third series of Secret Diary of a Call Girl. Break-bumper ads will mean Zamaretto is advertised for 40 seconds every show.

Akvinta Vodka has teamed up with Harrods to offer customers a sensory kit containing two fig-scented candles, a massage soap and a grapefruit room spray when they buy a 70cl bottle. The kit “sets the scene to enjoy the luxurious drink and evoke Akvinta’s Mediterranean roots”.

WKD registered 12.5% volume growth in December versus the same period in 2008, according to Nielsen figures for the four weeks to December 26, 2009. The Beverage Brands-owned RTD also achieved 19% volume growth in the week immediately preceding Christmas.




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Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

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