Snickers bars get some more nuts

05 February, 2010

Limited-edition Snickers bars will contain 10% more nuts as part of new £1 million marketing campaign by Mars.

The push follows the success of last year’s Get Some Nuts campaign starring Mr T. The A-Team star will be back on TV screens this month in a five-week run of new ads.

The campaign will also be supported by print and online ads, in-store POS and PR activity that challenges consumers to “get more nuts”.

Throughout the push the Snickers’ brand name will be replaced with the strapline More Nuts on packs.

Mars trade relations manager Bep Sandhu said: “More than 75% of consumers recognised our Get Some Nuts campaign in 2009, which has established Snickers as the third most popular chocolate bar in the UK.

“Our campaign with Mr T has been all about encouraging the UK to Get More Nuts so it’s natural that we should develop this into an exciting brand extension and support it through the line in 2010.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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