Snickers bars get some more nuts

05 February, 2010

Limited-edition Snickers bars will contain 10% more nuts as part of new £1 million marketing campaign by Mars.

The push follows the success of last year’s Get Some Nuts campaign starring Mr T. The A-Team star will be back on TV screens this month in a five-week run of new ads.

The campaign will also be supported by print and online ads, in-store POS and PR activity that challenges consumers to “get more nuts”.

Throughout the push the Snickers’ brand name will be replaced with the strapline More Nuts on packs.

Mars trade relations manager Bep Sandhu said: “More than 75% of consumers recognised our Get Some Nuts campaign in 2009, which has established Snickers as the third most popular chocolate bar in the UK.

“Our campaign with Mr T has been all about encouraging the UK to Get More Nuts so it’s natural that we should develop this into an exciting brand extension and support it through the line in 2010.”




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter