BAT launches 50g priced packs

05 February, 2010

BAT has added a 50g price-marked pack to its rolling tobacco brand Cutters Choice.

The launch is on the back of increasing popularity of the 50g pack size, which is the fastest-growing segment in the roll-your-own category, according to BAT.

“This launch reflects our aim to ensure customers have the quality of product they deserve at an affordable price,” said brand manager Henry Lewis.

The new pack comes in two variants – Finest Virginia is 100% Virginia tobacco and Gold Blend combines Virginia with a hint of Oriental tobacco.

It will retail for £10.73.




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