BAT launches 50g priced packs

05 February, 2010

BAT has added a 50g price-marked pack to its rolling tobacco brand Cutters Choice.

The launch is on the back of increasing popularity of the 50g pack size, which is the fastest-growing segment in the roll-your-own category, according to BAT.

“This launch reflects our aim to ensure customers have the quality of product they deserve at an affordable price,” said brand manager Henry Lewis.

The new pack comes in two variants – Finest Virginia is 100% Virginia tobacco and Gold Blend combines Virginia with a hint of Oriental tobacco.

It will retail for £10.73.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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