Pringles promotes St Patrick’s Day

05 February, 2010

Pringles is celebrating St Patrick’s Day with the launch of a limited-edition can.

The Irish-themed packaging will appear on the Sour Cream & Onion variant from February 15 to March 31.

In-store activity will also take place in the run-up to the day on March 17.

Paul Lettice, trade communications manager at Procter & Gamble, said: “The bold and amusing packaging design will not only increase standout on shelf, but also reinforces the playful nature of Pringles. It should prove to be a real hit with consumers across the celebration period in March.”




Bookmark this


Site Search

COMMENT

Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter