Galaxy backs Bubbles bar

05 February, 2010

Galaxy is backing its new Bubbles variant with a Ł2.5 million marketing spend.

The bar is filled with an aerated chocolate centre and will be available as a single bar (rrp 52p) or in multipacks of four (rrp Ł1.69).

The marketing push will include outdoor ads and in-store POS ranging from dump bins to counter unit displays.

Bep Sandhu, trade relations manager at Mars, said: “The release of Galaxy Bubbles comes off the back of a very successful year for Galaxy.

“Galaxy Bubbles will be Galaxy’s biggest-ever launch to date, and we are confident this product will be well received by the trade and our consumers.”




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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