Switch to six adds 54,000 Majestic customers

14 June, 2010

Last year’s decision to reduce minimum purchases from 12 to six bottles brought 54,000 new customers to Majestic.

Average spend was down 4% at £129 but transaction numbers increased 14.6% to 1.7 million.

Majestic said profit before tax was up 117% at £16 million, though the underlying adjusted figure showed an increase of 26%, in the year to March 29.

Total sales were up 15.6% to £233.2 million, with like-for-likes – excluding six new openings and the acquisition of Lay & Wheeler – up 8.4%.

Chief executive Steve Lewis said: “We are very encouraged by our ability to attract new customers which will allow us to continue to grow our market share.

“While the UK economic outlook remains uncertain, we believe that Majestic is well-positioned for future growth.”

The average price per bottle bought in stores is now £6.56 against £6.35 a year ago.

Sales of fine wine – defined as £20-pus per bottle – increased by 22.7% and represent some 5% of UK store sales.

Online sales were ahead by 19.7% and are 10% of total UK sales.

In the 10 weeks since the financial year-end, like-for-like sales were ahead by 7.3%.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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