Sampling and coupon push for Merrydown

14 June, 2010

Beverage Brands has launched a programme of summer sampling and coupon activity for its Merrydown cider.

Money-off vouchers are being distributed as part of the sampling campaign and will also be featured in press ads within food-led magazines and supplements including Observer Food Monthly.

A new range of POS is available free of charge to retailers.

The Merrydown brandís website has been revamped to reflect the new-look packaging for the brand which rolled out earlier in the year.

The website has a consumer competition to win branded T-shirts, ice buckets and glassware.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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