Sampling and coupon push for Merrydown

14 June, 2010

Beverage Brands has launched a programme of summer sampling and coupon activity for its Merrydown cider.

Money-off vouchers are being distributed as part of the sampling campaign and will also be featured in press ads within food-led magazines and supplements including Observer Food Monthly.

A new range of POS is available free of charge to retailers.

The Merrydown brand’s website has been revamped to reflect the new-look packaging for the brand which rolled out earlier in the year.

The website has a consumer competition to win branded T-shirts, ice buckets and glassware.




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter