Bottle Green to unveil Revero

02 April, 2010

Bottle Green has strengthened its Italian portfolio with the addition of premium brand Revero.

The range consists of a Frascati Superiore, Soave Classico, Chianti Riserva, Valpolicella Ripasso and Lambrusco, with rrps varying from £6.99 to £9.99.

It is targeted at “the more discerning consumer”, according to wine director Nick Butler, who travelled around Italy with winemaker Paul Sanders “to source high-quality wines from specific DOCs”.

He said: “The Revero project has driven us to explore Italy with a very specific focus. We have found some outstanding untapped gems, very different both stylistically and commercially.”?The range will be?unveiled at the London wine fair in May.




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter