Budvar celebrates provenance

02 April, 2010

Czech brewer Budvar has launched a new POS campaign which celebrates the provenance of its beer.

The POS, including cards, is exclusive to the UK and is in an art nouveau style, as it dates back to when the brewery first opened in 1895.

Wholesaler kits are now available which represent the brewing process in the form of four goddesses called Brewiosa, Hoppiata, Maltiana and Caramela.

Ian Moss, Budvar UKís marketing controller, said: ďBudvarís beer is an agricultural product and deserves the same respect as wine. Weíre trying to get away from the blokey phenomenon of beer.Ē?The POS has been created in the style of Alphonse Mucha by one of the Czech Republicís top illustrators, Linda Klimentova, who was commissioned by Budvar for the project.

Brewiosa is Budvarís goddess of brewing, protector of purity and tradition, Hoppiata is the creator of Budvarís hoppy character and aroma, Maltiana is responsible for the colour of Budvar Original and Caramela represents Budvarís Dark Beer.




Bookmark this


Site Search

COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter