Coors aims to get home serve right

02 April, 2010

Molson Coors hopes to encourage continental drinking habits among consumers with the launch of the Perfect Grolsch Serve home experience pack.

The kits include a nucleated Grolsch glass, beer skimmer and a book which “celebrates the art of pouring and enjoying beer through delivering the perfect Grolsch continental serve”.

Six promotional SKUs will be available for a limited period in-store from April, giving shoppers the chance to purchase kits online for £4.99.

They also receive a £5 money-off voucher to use in the off-trade.

Packs included in the offer are: 44cl four-pack cans (Grolsch Premium and Blond), 50cl four-pack cans (Grolsch Premium), 27.5cl four-pack bottle (Grolsch Premium) and 27.5cl six-pack bottles (Grolsch Premium and Blond).




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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