Bulmers launches cider for summer

02 April, 2010

Bulmers is cashing in on summertime cider drinking with its launch of Summer Blend, a “specially blended

ight and refreshing” cider made from apples and pears.

It will be available from the beginning of April, and is lighter in flavour and colour than Bulmers Original and Pear.

The new edition to the portfolio is the first in a series of limited-edition flavours.

Brand manager Doug Cook said Bulmers was seeking to “broaden the appeal and usage of the brand and category, recruiting consumers who want to try something new”.

The Bulmers Summer Blend launch will be supported by a major marketing campaign including four weeks of heavyweight outdoor advertising in April and June and POS kits.

Bulmers Original and Bulmers Pear are the third and fourth-biggest selling ciders in the off-trade, according to Nielsen (year to January 23, 2010).




Bookmark this


Site Search

COMMENT

Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter