WKD recruits Cup armchair fans

02 April, 2010

WKD has created a promotion to support footie fans watching the World Cup from the comfort of their homes.

To drive visibility and build sales, WKD Blue multipacks will feature the football-related on-pack offer.

The interactive promotion has the strapline Armchair Army and will give fans the chance to win a share of a cash prize fund of £500,000.

Every pack will include a money-off voucher to encourage repeat purchase and drive footfall for retailers.

Each 10 and 12-pack of WKD Blue will contain a game card with the chance to win up to £2,000, a humorous Armchair Army Guide to the World Cup and a voucher for up to £2 off a subsequent purchase.

Promotional stock will be supplied to trade customers from the end of April.




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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