WKD recruits Cup armchair fans

02 April, 2010

WKD has created a promotion to support footie fans watching the World Cup from the comfort of their homes.

To drive visibility and build sales, WKD Blue multipacks will feature the football-related on-pack offer.

The interactive promotion has the strapline Armchair Army and will give fans the chance to win a share of a cash prize fund of £500,000.

Every pack will include a money-off voucher to encourage repeat purchase and drive footfall for retailers.

Each 10 and 12-pack of WKD Blue will contain a game card with the chance to win up to £2,000, a humorous Armchair Army Guide to the World Cup and a voucher for up to £2 off a subsequent purchase.

Promotional stock will be supplied to trade customers from the end of April.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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