WKD recruits Cup armchair fans

02 April, 2010

WKD has created a promotion to support footie fans watching the World Cup from the comfort of their homes.

To drive visibility and build sales, WKD Blue multipacks will feature the football-related on-pack offer.

The interactive promotion has the strapline Armchair Army and will give fans the chance to win a share of a cash prize fund of £500,000.

Every pack will include a money-off voucher to encourage repeat purchase and drive footfall for retailers.

Each 10 and 12-pack of WKD Blue will contain a game card with the chance to win up to £2,000, a humorous Armchair Army Guide to the World Cup and a voucher for up to £2 off a subsequent purchase.

Promotional stock will be supplied to trade customers from the end of April.




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Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

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