Pringles celebrates World Cup

02 April, 2010

Peter Crouch, famous for his goal-scoring robot dance, is the new celebrity brand ambassador for Pringles’ football World Cup campaign.

The multi-million pound Pringoooals campaign lasts until early July and aims to capture the enjoyment when a team scores. Activities will include TV and print ads, targeted PR activity with Crouch, and a digital campaign.

Pringles’ packs will direct consumers to its website and Facebook page where they can view a 3-D digital Crouch, download an iPhone app or enter a competition to win signed Crouch merchandise.

“By reinforcing Pringles’ strong heritage of supporting football and footballing events, we are hoping to boost snacks sales for retailers nationwide this summer with the Pringoooals campaign,” said Paul Lettice, trade communications manager at Procter & Gamble.

“Our inspiration behind this campaign is to not only get consumers sharing more Pringles, but also sharing the enjoyment of celebrating goals and the fun that comes with sporting success during 2010.”?An extensive range of POS material will also be available for retailers.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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