Hancocks goes World Cup crazy

02 April, 2010

Hancocks has launched a patriotic range to help independents capitalise on the football World Cup this June.

The bespoke range includes Tattoo Gum (rrp 49p) – the top seller during the 2006 World Cup – a St George’s car nose (rrp £1) and garden gnomes clad in England kit (rrp £2.49).

“Pick-ups are likely to be low priced and impulsive in the main. Even if England get knocked out early, the patriotism will remain for the summer months and so these England-themed items will continue to sell well,” said Hancocks’ purchasing director Jonathan Summerley.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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