Hancocks goes World Cup crazy

02 April, 2010

Hancocks has launched a patriotic range to help independents capitalise on the football World Cup this June.

The bespoke range includes Tattoo Gum (rrp 49p) – the top seller during the 2006 World Cup – a St George’s car nose (rrp £1) and garden gnomes clad in England kit (rrp £2.49).

“Pick-ups are likely to be low priced and impulsive in the main. Even if England get knocked out early, the patriotism will remain for the summer months and so these England-themed items will continue to sell well,” said Hancocks’ purchasing director Jonathan Summerley.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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