Hancocks goes World Cup crazy

02 April, 2010

Hancocks has launched a patriotic range to help independents capitalise on the football World Cup this June.

The bespoke range includes Tattoo Gum (rrp 49p) – the top seller during the 2006 World Cup – a St George’s car nose (rrp £1) and garden gnomes clad in England kit (rrp £2.49).

“Pick-ups are likely to be low priced and impulsive in the main. Even if England get knocked out early, the patriotism will remain for the summer months and so these England-themed items will continue to sell well,” said Hancocks’ purchasing director Jonathan Summerley.




Bookmark this


Site Search

COMMENT

Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter