Pink to sparkle at?Clothes Show Live

16 April, 2010

Foster’s EMEA is promoting its sparkling rosé brand, Pink, at the forthcoming Clothes Show Live, being held at Birmingham’s NEC until December 9?.

This is the first part of a marketing campaign aimed at driving awareness of the brand among young women.

The brand will have sparkling wine exclusivity across all bars at the show, and will host a dedicated Pink Bubbles Bar situated in the designer hub at the fair, where consumers will have the opportunity to sample the wine.

UK brand manager James Brown said: “The campaign is designed to bring the brand to female consumers who buy into the specialness of Champagne but want to transport this into an affordable, everyday ritual.”?Pink Sparkling Rosé retails in Waitrose and Selfridges at £7.99.

A donation from each bottle sold is made to breast cancer charity the Pink Ribbon Foundation.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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