In brief

16 April, 2010

l Worthington’s Red Shield will be launched into the off-trade by Molson Coors next summer in a 50cl bottle format. Dan Gough, marketing?manager of ales, said: “Like White Shield, we intend Red Shield??to be bottle conditioned. We are in the process of moving White Shield into a case of eight from 12.

Red Shield will be launched in the same configuration.”

Marston’s Pedigree is to permanently adopt the red and white colours of the St George’s flag it used on a temporary basis for last summer’s Ashes cricket series. The brewer said it had decided to make the move after record sales of the brand during the summer. The new colouring will feature on cans, bottles, merchandise and on-trade POS.

Beverage Brands is hoping to build on the success of its cider brand WKD Core with a nation?al outdoor campaign over the Christmas period. To support the push, a range of POS

is also available including wobblers, shelf strips and poster.




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In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

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