In brief

16 April, 2010

l Worthington’s Red Shield will be launched into the off-trade by Molson Coors next summer in a 50cl bottle format. Dan Gough, marketing?manager of ales, said: “Like White Shield, we intend Red Shield??to be bottle conditioned. We are in the process of moving White Shield into a case of eight from 12.

Red Shield will be launched in the same configuration.”

Marston’s Pedigree is to permanently adopt the red and white colours of the St George’s flag it used on a temporary basis for last summer’s Ashes cricket series. The brewer said it had decided to make the move after record sales of the brand during the summer. The new colouring will feature on cans, bottles, merchandise and on-trade POS.

Beverage Brands is hoping to build on the success of its cider brand WKD Core with a nation?al outdoor campaign over the Christmas period. To support the push, a range of POS

is also available including wobblers, shelf strips and poster.




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The shops that stand out from the madding crowd

The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

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