SAB Miller set to expand UK range

16 April, 2010

SAB Miller, brewer of Peroni and Pilsner Urquell, is looking to expand its UK range with a super?-premium beer.

A spokeswoman said the new beer would come from the brewer’s global portfolio and would be selected and

aunched in the next 12 months?.

She? said the company will focus on brands with “a strong heritage, authentic provenance and a premium positioning”.

Nick Miller, managing director of Miller Brands, added: “We are currently conducting detailed research with retailers and consumers to understand where there are needs that could be fulfilled by a brand from an SAB Miller market elsewhere in the world.”




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