New Kingfisher chief appointed

16 April, 2010

Kingfisher lager has appointed Damon Swarbrick as new chief executive officer of European operations.

Swarbrick will be based at United Breweries’ Shepherd Neame offices in Faversham, Kent. He has 12 years of experience in the food and drink business, including four years heading up Scottish & Newcastle’s speciality brands team.

“In conjunction with retailers we will continue to develop Kingfisher’s natural fit with Indian food,” he said. “This year has proved that successful, added-value promotions work for the retailer and consumer, and that is something we want to do more with in 2010.”?He said there will be a London-wide outdoor campaign in March, based around matching Kingfisher lager with Indian foods.

The 4.6% abv beer is available in 33cl, 50cl and 66cl NRBs, and has listings in Tesco, Morrisons, Sainsbury’s, Asda and Waitrose.




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter