WKD Side push extends outdoors

16 April, 2010

RTD brand WKD

ooks set to benefit from tongue-in-cheek TV and outdoor ads in the run? up to Christmas.

The TV ad, a continuation of the brandís long-standing Have You Got a WKD Side? theme, will air across terrestrial and satellite stations.

The outdoor campaign will appear nationally on high-profile billboards and six-sheet sites.

It will be backed by trade promotions, sa?id Beverage Brandsí marketing director Debs Carter. ďWKD Blue 70cl, the leading RTD SKU, will be available in £10.79 price-flashed cases to help build upon the pack formatís recent 9% volume growth. As 70cl Blue is also the number one premium packaged drink SKU in the impulse market, the benefit of stocking it is clear?.Ē?




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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