Budgens expands range

16 April, 2010

Budgens is to increase its range of own-label drinks in 2010, with the launch of sherry, Cognac, grape brandy, white rum? and some exclusive wines.

The chain is in the process of relaunching its gin, vodka and Scotch whisky

with “stylish designs aimed at making the products easily identifiable to the shopper”.

The moves are part of a package of own-label activity from Budgens which has seen 500 new lines launched this year.

Marketing director Jemima Bird said: “Customer feedback has been extremely positive and all our relaunched own-brand products are enjoying year-on-year growth.

“Consumers are increasingly looking for value for money without compromising on quality and we’ve responded by focusing on

the development of a quality, own-brand range.”??




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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