Budgens expands range

16 April, 2010

Budgens is to increase its range of own-label drinks in 2010, with the launch of sherry, Cognac, grape brandy, white rum? and some exclusive wines.

The chain is in the process of relaunching its gin, vodka and Scotch whisky

with “stylish designs aimed at making the products easily identifiable to the shopper”.

The moves are part of a package of own-label activity from Budgens which has seen 500 new lines launched this year.

Marketing director Jemima Bird said: “Customer feedback has been extremely positive and all our relaunched own-brand products are enjoying year-on-year growth.

“Consumers are increasingly looking for value for money without compromising on quality and we’ve responded by focusing on

the development of a quality, own-brand range.”??




Bookmark this


Site Search

COMMENT

Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter