Molson Coors steps up

25 June, 2010

The boss of Molson Coors has called for a ban on supermarkets using price to advertise alcohol.

Chief executive Mark Hunter said in an interview with the Daily Telegraph that price-based advertising should only be allowed within 100 metres of a retail outlet.

“There is a code saying you can’t make a virtue out of alcohol strength,” Hunter told the newspaper. “Something that should be considered is saying you can’t make a virtue out of price.”?Hunter backed a ban on below-cost selling by supermarkets and defined it as a combination of VAT, excise and “a nominal cost of production”.




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Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

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