Molson Coors steps up

25 June, 2010

The boss of Molson Coors has called for a ban on supermarkets using price to advertise alcohol.

Chief executive Mark Hunter said in an interview with the Daily Telegraph that price-based advertising should only be allowed within 100 metres of a retail outlet.

“There is a code saying you can’t make a virtue out of alcohol strength,” Hunter told the newspaper. “Something that should be considered is saying you can’t make a virtue out of price.”?Hunter backed a ban on below-cost selling by supermarkets and defined it as a combination of VAT, excise and “a nominal cost of production”.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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