Molson Coors steps up

25 June, 2010

The boss of Molson Coors has called for a ban on supermarkets using price to advertise alcohol.

Chief executive Mark Hunter said in an interview with the Daily Telegraph that price-based advertising should only be allowed within 100 metres of a retail outlet.

“There is a code saying you can’t make a virtue out of alcohol strength,” Hunter told the newspaper. “Something that should be considered is saying you can’t make a virtue out of price.”?Hunter backed a ban on below-cost selling by supermarkets and defined it as a combination of VAT, excise and “a nominal cost of production”.




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