Molson Coors steps up

25 June, 2010

The boss of Molson Coors has called for a ban on supermarkets using price to advertise alcohol.

Chief executive Mark Hunter said in an interview with the Daily Telegraph that price-based advertising should only be allowed within 100 metres of a retail outlet.

“There is a code saying you can’t make a virtue out of alcohol strength,” Hunter told the newspaper. “Something that should be considered is saying you can’t make a virtue out of price.”?Hunter backed a ban on below-cost selling by supermarkets and defined it as a combination of VAT, excise and “a nominal cost of production”.




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The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

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