Famous Grouse packaging updated

25 June, 2010

Maxxium UK is introducing new packaging for Famous Grouse ahead of a year-long marketing campaign.

The company said the new look would give more prominence to the Grouse on a larger label, with a new drawing by wildlife artist Rodger MacPhail.

The marketing campaign will follow the Famous For a Reason campaign used for the brand last Christmas.

Marketing manager Chris Anderson said: “The new packaging will deliver added standout on-shelf with the brand icon becoming the real hero of the pack.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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