Portuguese trip on offer at Mateus

25 June, 2010

Mateus Rosé is offering a trip to Portugal in a competition to be promoted on 1 million neck collars.

The promotional bottles will offer the chance to win a luxury mini break for two people to the Algarve along with £500 spending money. Ten runners-up will each win a Mateus Rosé picnic basket.

Alvin Saal, Mateus brand manager at First Drinks, said this significant summer investment would increase direct communication with Mateus drinkers.

He added: “Rosé continues to be hugely popular with British wine drinkers and Mateus has experienced strong growth of 12% in value and 7% in volume.”?Customers can enter the competition by completing a short questionnaire on the back of the neck collar or online at mateusrose.net.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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