Portuguese trip on offer at Mateus

25 June, 2010

Mateus Rosé is offering a trip to Portugal in a competition to be promoted on 1 million neck collars.

The promotional bottles will offer the chance to win a luxury mini break for two people to the Algarve along with £500 spending money. Ten runners-up will each win a Mateus Rosé picnic basket.

Alvin Saal, Mateus brand manager at First Drinks, said this significant summer investment would increase direct communication with Mateus drinkers.

He added: “Rosé continues to be hugely popular with British wine drinkers and Mateus has experienced strong growth of 12% in value and 7% in volume.”?Customers can enter the competition by completing a short questionnaire on the back of the neck collar or online at mateusrose.net.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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