Budweiser’s World Cup responsibility
Published:  25 June, 2010

A-B Inbev is advertising Budweiser in a responsible drinking campaign during the World Cup.

An ad urging consumers to “designate a driver” will run throughout the rest of tournament until the day of the final on July 11, on ITV, Channel 4, Five, Sky and on-demand channels.

The ad aims to encourage groups of people to assign one member as a nominated driver when out and about during the tournament, in a bid to prevent drink-driving.

James Watson, Budweiser marketing director for western Europe, said: “As a leading brand we have the opportunity – but also the responsibility – to engage consumers in responsible drinking.

“Our new campaign delivers a serious and important message in an engaging and relevant way.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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