Bombay Sapphire’s?personal touch

25 June, 2010

Bombay Sapphire is to invite consumers to make personalised mosaic images of themselves through a new Facebook application.

It will allow users to create a mosaic picture of their own face using images from their own Facebook profile and the photo-sharing site Flickr.

Smaller images used to make the overall picture will include those based on the answers to questions about places and experiences that are important to the user. The final mosaic can be shared with the user’s Facebook friends.

The package can be accessed through the Bacardi-owned gin brand’s fan page on Facebook.

The digital activity forms part of Bombay’s wider There’s Something Inside marketing campaign.

Global digital marketing manager Tom Jeffries said: “It is the various ingredients or qualities inside that give depth and richness of character, whether talking about Bombay Sapphire or its drinkers.

“The different elements of a person’s culture and experience all combine to influence and create their final character.”




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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