Fruitiser aims for maximum impact

25 June, 2010

The Fruitiser range of premium soft drinks has been revamped to bring it into line with Appletiser and Peartiser.

Communication of the two flavours – Pomegranate & Raspberry or Mango, Apple & Mandarin – has been enlarged to make it easier for shoppers to see.

Andy Thompson, senior brand manager at CCE, said: “The Fruitiser pack change will give the range even better standout on shelves and emphasise the flavours available.

“Retailers can make the most of the increased visual impact by ensuring the full range is merchandised together and sited in high-traffic areas of the store to drive impulse purchases.”?CCE is also running a promotion on 2 million 33cl cans of Appletiser until the end of October.

The text-to-win promotion offers the chance to win a New York shopping trip along with £5,000 spending money or one of 1,000 designer handbags.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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