Pretox drink brand revamped

25 June, 2010

A “pretox” drink, which claims to protect the body’s liver, immune system and brain function ahead of alcohol consumption, has been relaunched with a new recipe and pack design.

Solution Sciences’ Alibi claims to benefit from active ingredients including milk thistle, sarsaparilla, dandelion leaf, artichoke and B vitamins. It is available in 33cl cans with 24 cans per case, and has an rrp of £1.49 a can.

Alibi comes in citrus and pomegranate flavours and has won listings with Waitrose, Fortnum & Mason and Harvey Nichols.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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