Pretox drink brand revamped

25 June, 2010

A “pretox” drink, which claims to protect the body’s liver, immune system and brain function ahead of alcohol consumption, has been relaunched with a new recipe and pack design.

Solution Sciences’ Alibi claims to benefit from active ingredients including milk thistle, sarsaparilla, dandelion leaf, artichoke and B vitamins. It is available in 33cl cans with 24 cans per case, and has an rrp of £1.49 a can.

Alibi comes in citrus and pomegranate flavours and has won listings with Waitrose, Fortnum & Mason and Harvey Nichols.




Bookmark this


Site Search

COMMENT

There's not going to be a campaign for that for much longer

The campaign name There’s A Beer For That may have got cynics like me trying to think of things there wasn’t a beer for, but broadly speaking it was a force for good.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter