Online campaign for Stella bottle

25 June, 2010

A-B Inbev UK has created four-part online TV series as part of its marketing for Stella Artois.

The programme is called CO2eux Soiree and is a French variety show set in 1963, purporting to feature the first ever music video, with exclusive content from Marina & The Diamonds and Mystery Jets.

The 90-seconds episodes are being place on blogs and Facebook.

The activity is a follow-up to Stella’s environmentally-themed Recyclage de Luxe online programme, and is aimed at highlighting a new lightweight bottle which has been publicised on billboards and on-pack.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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