Online campaign for Stella bottle

25 June, 2010

A-B Inbev UK has created four-part online TV series as part of its marketing for Stella Artois.

The programme is called CO2eux Soiree and is a French variety show set in 1963, purporting to feature the first ever music video, with exclusive content from Marina & The Diamonds and Mystery Jets.

The 90-seconds episodes are being place on blogs and Facebook.

The activity is a follow-up to Stella’s environmentally-themed Recyclage de Luxe online programme, and is aimed at highlighting a new lightweight bottle which has been publicised on billboards and on-pack.




Bookmark this


Site Search

COMMENT

Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter