Student TV deal for Vodkat

29 June, 2010

Vodkat schnapps has signed a deal to advertise on a campus TV service.

The campaign will run on Sub TV, which broadcasts on 42-inch plasma screens in high footfall students’ unions.

Supplier Intercontinental Brands said the deal would enable it to reach 1.8 million 18- to 24-year-olds, with ads appearing on 717 screens at 94 campus sites across the country.

The campaign begins during the rest of the World Cup and continues through until November in the autumn term.

ICB managing director John Mills said: “Sub TV delivers compelling and relevant programming and is highly-regarded as a trusted information source by this important target group, which makes it the perfect medium for boosting student awareness of our brand.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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