Student TV deal for Vodkat

29 June, 2010

Vodkat schnapps has signed a deal to advertise on a campus TV service.

The campaign will run on Sub TV, which broadcasts on 42-inch plasma screens in high footfall students’ unions.

Supplier Intercontinental Brands said the deal would enable it to reach 1.8 million 18- to 24-year-olds, with ads appearing on 717 screens at 94 campus sites across the country.

The campaign begins during the rest of the World Cup and continues through until November in the autumn term.

ICB managing director John Mills said: “Sub TV delivers compelling and relevant programming and is highly-regarded as a trusted information source by this important target group, which makes it the perfect medium for boosting student awareness of our brand.”




Bookmark this


Site Search

COMMENT

Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter