New ad campaign for Foster's

02 July, 2010

Heineken UK is to air three new TV ads for Foster's lager from tomorrow.

The ads feature a new Good Call advertising slogan, and the activity will include video-on-demand, digitial, social media and outdoor ambient marketing.

The campaign features two Aussie blokes hosting a phone-in agony aunt show from a beach retreat.

Marketing manager Gayle Harrison said: "We know that Foster's drinkers aspire to the Aussie no-worries attitude to life and the new campaign brings it to life perfectly, in a simple, humorous way.

"This is a return to classic Foster's brand advertising."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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