New ad campaign for Foster's

02 July, 2010

Heineken UK is to air three new TV ads for Foster's lager from tomorrow.

The ads feature a new Good Call advertising slogan, and the activity will include video-on-demand, digitial, social media and outdoor ambient marketing.

The campaign features two Aussie blokes hosting a phone-in agony aunt show from a beach retreat.

Marketing manager Gayle Harrison said: "We know that Foster's drinkers aspire to the Aussie no-worries attitude to life and the new campaign brings it to life perfectly, in a simple, humorous way.

"This is a return to classic Foster's brand advertising."




Bookmark this


Site Search

COMMENT

Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter