Stella unveils new poster campaign

08 July, 2010

Stella Artois is launching an advertising creative with the new strapline She is a Thing of Beauty.

The poster campaign, which highlights the brand’s four ingredients, will complement “La Préparation” TV commercial, which is running on TV until the end of August. 

From July 16 an exclusive, 60 second version of the TV advert will be screened at cinemas.

An A-B Inbev spokesman said the poster and TV commercial were the “first elements of a broader, global campaign” the brand will roll out in the coming months. 

“The campaign takes as its cues Stella Artois’ nine-step pouring ritual, and compares the ritual and presentation of Stella Artois with that of a beautiful woman, and shows the quality and care that go into both,” he added.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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