Wine suppliers confident of a better year ahead

09 July, 2010

Wine suppliers are forecasting better times ahead in OLN’s annual Wine Report poll.

The survey of 50-plus wine suppliers, ranging from the big players to small agencies, showed 83% were confident sales would increase over the coming year.

Only 4% anticipated sales would decrease over the same period.

The long-term expectations of suppliers were even more optimistic. Over the next five to 10 years, 96% were confident their sales would grow.

The survey also found that 27% of respondents had bucked the trend in the economic downturn by taking on new staff last year. A further 20% said they were planning to expand workforces – almost double that of last year’s report.

In 2009, 2% of respondents said they expected to lay off staff in the coming year, compared with none this year.

Fourteen per cent made redundancies compared with 21% last year.

Mark Kermode, off-trade and buying director for Enotria, said: “As some degree of consumer confidence returns, we have seen sales in the premium sector begin to grow.” Buckingham Schenk commercial director Jon Pepper said consumers were prepared to pay a little more for wines that over-deliver on quality.

OLN’s Wine Report also unveils the top 50 wine brands in the off-trade, using exclusive Nielsen data. See pages 21-51




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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