Fosterís calls on no-worries formula

09 July, 2010

Heineken UK is airing three new TV ads for Fosterís lager.

The ads feature a new Good Call advertising slogan, and the activity will include video-on-demand, digital, social media and outdoor ambient marketing.

The campaign features two Aussie blokes hosting a phone-in agony aunt show from a beach retreat.

Marketing manager Gayle Harrison said: ďWe know Fosterís drinkers aspire to the Aussie no-worries attitude and the new campaign brings it to life perfectly, in a simple, humorous way.

ďThis is a return to classic Fosterís brand advertising.Ē




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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