Casillero del Diablo offers tennis tickets

09 July, 2010

Casillero del Diablo has launched an on-pack promotion to capitalise on its appointment as official wine sponsor of the AEGON Masters Tennis at the Royal Albert Hall in December.

It offers consumers the chance to win VIP packages to the tournament, including signed merchandise and £200 spending money.

Participating retailers include Sainsbury’s, Morrisons and Waitrose, and the promotion will run across the Reserva Privada Sauvignon Blanc and Reserva Privada Cabernet Sauvignon/ Syrah wines, in addition to the Casillero del Diablo Sparkling Brut Chardonnay. ?Concha y Toro marketing manager Jason Duggan said: “With its season-ending status on the ATP Champions Tour, the AEGON Masters Tennis is one of the most prestigious tennis tournaments in the UK. We are delighted to continue as official wine sponsor.”??




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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