Casillero del Diablo offers tennis tickets

09 July, 2010

Casillero del Diablo has launched an on-pack promotion to capitalise on its appointment as official wine sponsor of the AEGON Masters Tennis at the Royal Albert Hall in December.

It offers consumers the chance to win VIP packages to the tournament, including signed merchandise and £200 spending money.

Participating retailers include Sainsbury’s, Morrisons and Waitrose, and the promotion will run across the Reserva Privada Sauvignon Blanc and Reserva Privada Cabernet Sauvignon/ Syrah wines, in addition to the Casillero del Diablo Sparkling Brut Chardonnay. ?Concha y Toro marketing manager Jason Duggan said: “With its season-ending status on the ATP Champions Tour, the AEGON Masters Tennis is one of the most prestigious tennis tournaments in the UK. We are delighted to continue as official wine sponsor.”??




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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