Cheviot Fine Wines takes on Penfolds

09 July, 2010

Cheviot Fine Wines is the new distributor for Penfolds in Scotland.

Penfolds senior brand manager Lisa Bryant said Scotland had always been an important and successful market for the Penfolds range.

She said: “We look forward to this new and challenging business partnership with Cheviot as it clearly has the fine wine expertise and focus to build and develop our range of premium and Iconic wines.”?Cheviot marketing director Stephen added: “Penfolds is exactly the type of wine range we are proud to be representing – world renowned for quality wine production, marketing and leading the way in wine markets worldwide.

“This addition to our agency portfolio demonstrates Cheviot Fine Wines’ continued investment in attracting the best people and wine ranges to our company.”




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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