Cheviot Fine Wines takes on Penfolds

09 July, 2010

Cheviot Fine Wines is the new distributor for Penfolds in Scotland.

Penfolds senior brand manager Lisa Bryant said Scotland had always been an important and successful market for the Penfolds range.

She said: “We look forward to this new and challenging business partnership with Cheviot as it clearly has the fine wine expertise and focus to build and develop our range of premium and Iconic wines.”?Cheviot marketing director Stephen added: “Penfolds is exactly the type of wine range we are proud to be representing – world renowned for quality wine production, marketing and leading the way in wine markets worldwide.

“This addition to our agency portfolio demonstrates Cheviot Fine Wines’ continued investment in attracting the best people and wine ranges to our company.”




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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