Stella Artois stages TV series online?

09 July, 2010

A-B Inbev UK has created a four-part online TV series as part of its marketing for Stella Artois.

The programme, called CO2eux Soiree, takes the form of a French variety show set in 1963, purporting to feature the first-ever music video, with exclusive content from Marina and the Diamonds and Mystery Jets.

The 90-second episodes are being placed on blogs and Facebook.

The activity is a follow-up to Stella’s environmentally themed Recyclage de Luxe online programme, and aims to highlight a new lightweight bottle which has been publicised on billboards and on-pack.

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