Stella Artois stages TV series online?

09 July, 2010

A-B Inbev UK has created a four-part online TV series as part of its marketing for Stella Artois.

The programme, called CO2eux Soiree, takes the form of a French variety show set in 1963, purporting to feature the first-ever music video, with exclusive content from Marina and the Diamonds and Mystery Jets.

The 90-second episodes are being placed on blogs and Facebook.

The activity is a follow-up to Stella’s environmentally themed Recyclage de Luxe online programme, and aims to highlight a new lightweight bottle which has been publicised on billboards and on-pack.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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