Foxdenton pushes gin

09 July, 2010

Buckinghamshire-based Foxdenton Estate has begun a sales push for its London dry gin.

The 48% abv brand was introduced by the company – which has previously stuck to fruit gins – in response to what it called the “dumbing down” of the spirit.

Director Nick Radclyffe said: “We were fed up with abominations masquerading as gins appearing on a regular basis so we thought we would do something about it.”?Produced by London-based Thames Distillers, it is listed by Lea & Sandeman and the Drink Shop with an rrp of £23.40.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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